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What Is Shopify Audit?
A Shopify website audit is a comprehensive analysis of your site that helps determine any areas of improvement to get optimal performance and results.
By analyzing your Shopify site as a whole, our audits help to highlight opportunities to improve your sales funnel for optimal performance.
You’re Not Getting The Sales You Expected
Do users find your site easy to navigate, or is it not intuitive? Are you reaching the right audience from your Social or Google ads? Or are they bouncing off your site as soon as they land?
Uncovering the root causes of your sales slump can be hard.
That’s why at Soda Web Media, we audit your entire Shopify ecosystem to define the underlying issues costing you thousands of new online sales. We provide you with a comprehensive action plan so we can help you fix and work with you to determine the areas that will produce the largest ROI for your business.
Our audit looks at several aspects of your eCommerce site, including but not limited to:
- Website Performance – page loading speed and mobile usability
- Navigation — clarity of navigation menus, product categories, and internal links
- Design – professional design, overall aesthetics of the site, and visual hierarchy
- SEO – search engine visibility, keyword optimization, and content relevance
- Conversion Rate Optimization – calls to action, checkout process optimization, social proof, and more.
We create a comprehensive plan tailored to your needs, so you’ll have everything you need to take your online store to the next level.
Improve Website Performance
One of the primary benefits of having a Shopify website audit is that it can identify areas to improve website performance. Find out where your website may be loading slowly or not functioning properly, and provide recommendations on how to fix these issues. This can help to improve your website’s overall speed and performance, which can, in turn, lead to higher conversion rates, higher SEO rankings, and increased sales.
Improve Search Engine Optimization
A Shopify website audit can also help to improve your site’s search engine optimization (SEO). If your store is missing basic SEO best practices like optimized title tags, meta descriptions, and product pages, we’ll help you ensure your entire product catalog can be indexed and rank on Google.
Increase Conversion Rates
One of the ultimate goals of any eCommerce business is to increase conversion rates — do you even know what yours is? A Shopify website audit can help you not only understand your site’s rankings but set and achieve goals. By identifying areas where your website is not converting, you can make changes that will lead to more visitors taking the desired action on your site, whether it be making a purchase, signing up for a newsletter, or filling out a contact form.
Get An Unbiased Opinion
When you’re too close to your product, it’s easy to miss its shortcomings. A fresh pair of eyes can help you see how well your site is performing, how user-friendly your navigation is, or how easily understandable and visually appealing your content is.
An award-winning web agency focused on your needs. Are we a match?
We would love the opportunity to work with you, but we understand that you may have some additional questions. This quick Q&A covers a lot of the basics. If you have any additional questions, don’t hesitate to reach out.
How Can I Check My Shopify Store’s Load Time?
To see how quickly your Shopify store is loading, we recommend using a tool like Google PageSpeed Insights or GTmetrix.These tools will give you an analysis of your page load time and identify any areas where improvements need to be made.
How Can I Make My Shopify Products Load Faster?
Images are one of the main culprits when it comes to slow-loading product pages. It’s essential that you properly optimize them before you upload them onto your site. Consider using a tool like Photoshop, or use an image compressions service like Compressorio or TinyPNG. This will play a large role in helping to keep product page loading speeds down while still displaying high-quality visuals on your site!
How Can I Check How My Shopify Website Is Doing?
You can use the Shopify analytics feature to review sales, orders, customers, and other key performance indicators of your store.
Additionally, you can use website audit tools such as SEMRush and Screaming Frog to look for SEO errors and suggest improvements.
From SEMrush you may find that your category pages are not ranking well. This may indicate that you will need to check if the contains an adequate amount of content to avoid being classified as “thin content” by Google crawlers. This means adding a minimum of 300 words, relevant images, and the necessary meta tags for SEO.
You can use Screaming Frog to check for any broken links that might have resulted from removing a product page without redirecting it. It can also detect URLs with incorrect redirects or those leading to an error page.