Custom design that converts.
Atlanta Shopify Web Design Agency
We’re an Atlanta-based Shopify design agency creating custom Shopify stores that turn first-time visitors into repeat customers. From new builds to redesigns and theme customization, our team delivers brand-aligned, conversion-focused ecommerce experiences for retailers and DTC brands across the Atlanta metro and beyond. As a Shopify Partner, we specialize in stores that look great, load fast, and sell.
“Soda Web Media did an amazing job bringing our new Shopify storefront to life. They beautifully customized our theme, built unique sections to showcase our flavors, and set up our email marketing.”
Diane Lobel, Naked Bites
Our Shopify Design Process
1. Project Planning
We start by outlining the essential steps in the Shopify design process and gathering everything we need about your brand, products, and target audience. We use our Shopify store setup checklist to make sure nothing critical gets missed before design work begins.
2. Design Workshop
We will work closely with you to ensure your goals and creative vision are crystal clear. Our design workshop is designed to help us thoroughly examine the project requirements, your wish list, desired outcomes, and inspirational reference sites. You can rest assured that we will deliver a final product that exceeds your expectations.
3. Strategy & Concept
During the concept stage we document design goals, visual style, and conversion priorities. We research competitors, gather inspiration, and develop the design strategy. Critical to this stage: our Shopify homepage checklist, the proven conversion patterns that inform every Shopify design we ship.
4. Design Review
This is where the strategy and design concept comes to life. We show you our vision for your online store through mockups, typography, and any other elements necessary to bring the unique creative vision of the project to life.
5. Design Creation & Delivery
Once the design is approved, we proceed to create all the necessary elements for seamless integration into the Shopify theme. Our team of expert Shopify developers then tailor the final artwork to digital formats and meticulously test it across various devices, ensuring a smooth and seamless experience for every user.
6. Responsive Support
We don’t just build Shopify websites. We work closely with our clients to ensure their e-commerce businesses succeed. Our services go beyond basic technical assistance and include performance assessments, feature integration, and site optimization. We strive to provide continuous growth and guidance to help our clients thrive.
What’s Included in a Shopify Design Project
Every Shopify design project is scoped to your store, but most draw from the same core deliverables. Here is what we design and hand off, whether you are launching a new store or rebuilding one that has outgrown its current look.
Custom Shopify design
A storefront designed around your brand, products, and conversion goals, not the generic look every other store has. Depending on scope, that ranges from a brand-aligned refresh to a heavily customized build with bespoke sections and templates. We design every key template, including the homepage, collection, product, and cart pages, so the whole shopping journey feels deliberate.
Conversion-focused design
Every layout decision is made to move visitors toward checkout: a clear visual hierarchy, trust signals in the right places, and frictionless product and cart pages. We design from the conversion patterns we know perform on Shopify, not from guesswork.
Mobile-first responsive design
Most Shopify traffic shops on a phone, so we design for the small screen first and scale up to desktop. Tap targets, page speed, and thumb-friendly navigation are part of the design from the start, not an afterthought.
Brand and visual identity
We translate your brand into a coherent visual system across the store: color, typography, imagery, and the finishing details that make a storefront feel credible and complete. For home décor and furniture brands, that often means letting the product photography lead.
Product and collection page design
The templates that actually sell. We design product and collection pages that present variants, pricing, and merchandising clearly, so shoppers can find what they want and buy without second-guessing.
Development and ongoing support
Once the design is approved, our Shopify developers build it into a fast, pixel-accurate storefront, and our ongoing Shopify support keeps it current as your store grows.
Why choose Soda Web Media to Design your Shopify store?
For seven-plus years, our design process has helped Atlanta retailers and ecommerce brands exceed their goals. Our team of Shopify designers and developers takes your project from concept to launch, and stays involved beyond it.
As a Shopify Partner, Soda Web Media designs, builds, migrates, and grows high-converting Shopify stores. From scoping and design through build and launch, we empower you with the knowledge to confidently run your store after we hand off the keys. If you’ve got an existing store that’s underperforming, our Shopify store audit checklist walks through where revenue typically leaks.
Our Previous Shopify Designs
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PITBOX USA
A Shopify design and development project migrating PitBox USA from Squarespace, featuring custom theme design, branded Shopify emails, Judge.me review integration, and GitHub version control for a backyard barbecue brand.
View Project -
Cutting Edge Firewood
Lewis and Sheron Textiles is a four-generation American-owned textile company offering the world’s finest home fabrics in Atlanta, GA.
View Project
Shopify Design FAQ
Common questions from Atlanta retailers and DTC brands considering a custom Shopify design. If you don’t see your question here, reach out and we’ll get you an answer.
Why hire a Shopify designer instead of using a template?
Hiring a Shopify designer pays off when your store is more than a side project. Templates work for early-stage testing, but a custom Shopify design avoids the common mistakes: generic layouts that don’t match your brand, conversion blockers in the checkout flow, and mobile experiences that lose half your traffic. Our Atlanta-based Shopify designers build stores that fit your specific products, customers, and growth plans, so you’re not retrofitting a generic theme to a unique business six months in.
What’s included in a Shopify design project?
Most projects include custom design across your key templates (homepage, collection, product, and cart), mobile-first responsive design, brand and visual styling, and conversion-focused layouts. We scope the exact deliverables with you during discovery so the design fits your store’s stage and goals.
Do you offer Shopify theme customization?
Yes, full or partial Shopify theme customization is a core service. Based on seven-plus years of building Shopify stores, we help you select the best premium theme for your business, then customize the layout, sections, typography, and product presentation to fit your brand and convert your traffic. Not sure which theme is right? Read What Is the Best Shopify Theme for Home Decor for our vertical-specific recommendations.
When does a custom Shopify theme make sense?
A custom Shopify theme makes sense when your business has grown past what off-the-shelf themes can handle: bespoke product configurators, complex inventory rules, multi-currency or multi-region storefronts, or a brand identity that a lightly customized theme can’t reproduce. Fast-scaling merchants expanding into new markets are typical candidates. As a Shopify Partner, we build heavily customized designs on a premium theme foundation, tailored to your specific product catalog, conversion flow, and post-purchase experience.
Can you redesign or update my existing Shopify store?
Yes. We update existing themes to the latest version, migrate stores between themes, and redesign tired storefronts without losing the SEO equity you’ve already built. Redesigns are tricky, and traffic drops after a poorly executed redesign are common. Read How to Avoid Traffic Drops After a Website Redesign for the safeguards we apply on every redesign project.
Do you design for mobile?
Yes, mobile first. Most Shopify shoppers are on a phone, so we design the mobile experience before scaling up to desktop. Tap targets, page speed, and thumb-friendly navigation are built into the design rather than added afterward.
How long does a Shopify design project take?
A typical Shopify design project takes 6 to 10 weeks from kickoff to launch, depending on scope. A theme customization with light brand alignment can ship in 3 to 4 weeks. A full custom design with bespoke sections, complex product templates, and migrations runs 10 to 14 weeks. We scope the timeline during discovery so there are no surprises mid-project.
How much does a custom Shopify design cost?
It depends on scope. A light theme customization costs less than a heavily customized design with bespoke sections and templates. We do not publish fixed prices because every store is different, so after a short discovery call we send a fixed-fee proposal for your specific project. Reach out and we will scope it with you.
Are you based in Atlanta, and do you work with clients outside the city?
Yes, Soda Web Media is headquartered in Atlanta, but our Shopify design clients are based across the United States. Discovery, design reviews, build collaboration, and launch support all happen remotely via video, screen-share, and our project management workspace. For Atlanta clients who want in-person sessions, we’re happy to meet, though it’s a perk of being local, not a requirement.
Ready to Build a Shopify Store That Sells?
Our Atlanta Shopify design team will scope your project, walk you through pricing and timeline, and show you what’s possible for your store, no commitment required.