Curated used clothing, shoes, and accessories at fair prices.
About the project.
2Wears, a rapid-growing second-hand clothing brand, had quickly outgrown its website. Multiple addons and poor fixes left the website looking inconsistent, customers struggling to filter the products, and, more importantly, leaving room for conversions to dip.
We helped 2Wears improve its website with a conversion-focused mindset. We set on transforming their home page, collection, and product page.
Unique Problems to Solve.
Improving their website
Improving a website that you did not build to improve it is always a difficult task. With limited documentation, we set out to understand the underlying code and how features were working for us to improve upon them.
Complexity of Filtering
2Wears has multiple collections due to its vast clothing offerings. Because of this, they needed a better filter for their collection to help customers pin down the style they want.
The home page includes images and texts that speak to 2Wears’s audience not just through words but also aesthetics. At the top of the page, we have a video banner showcasing how people can wear their clothes. We also have to show a “New Arrival” section to take users directly to the newest items since they are in a limited quantity.
Product collection pages are organized into a clean grid. Keeping in line with 2Wears differentiators, it was important that the collection pages showcase a wide variety of clothes and filters.