DJP Jewelers & Luxury Buyers.
We unified the digital presence of DJP Jewelers by consolidating two domains into a single Shopify platform, integrating a custom HubSpot-driven buyback system and implementing a scalable theme architecture to enhance brand authority and customer trust.
About the project.
DJP Jewelers & Luxury Buyers sought to unify its digital presence by consolidating two separate domains into a single, high-performance Shopify platform. We collaborated with their team to build a dynamic online store that showcases their luxury products while integrating complex “buyback” workflows to improve brand trust, customer acquisition, and overall user satisfaction.
Unique Solutions.
Unified Brand & Domain Consolidation
We successfully migrated and combined two distinct web properties under a single, cohesive domain. This involved a comprehensive SEO audit and the strategic migration of high-value content to ensure the new unified platform maintained search equity while providing a seamless, authoritative brand experience.
Custom Integrated “Buyback” Ecosystem
To support the client’s unique business model, we engineered a sophisticated multi-step buyback system using HubSpot integration. This solution features dynamic, repeater-field forms that adapt based on item categories and a location-intelligent meeting scheduler, allowing customers to easily sell jewelry or book virtual and in-person appraisals.
Theme Architecture & Version Control
To ensure long-term scalability, we implemented a robust development workflow utilizing GitHub for version control. This allowed us to perform extensive modifications to the Shopify theme while maintaining the ability to pull in future developer updates, providing the client with a high-performance, customized site that remains easy to maintain and update.
Home Page.
Collections Page.
Product Detail Page.
Sell to Us (BuyBack).
Location Page.
Services Page.
