Cause Marketing: What You Need to Know
When COVID-19 first struck and the world went into lockdown, people quickly became acquainted with a few words and phrases, like “unprecedented times,” “these uncertain times,” “here ...
Soda Insights
Check out our insights on design, Shopify, marketing, and the newest digital trends, or catch up on our latest studio news.
Shopify vs. Shopify Plus: The Ultimate Decision Guide for Growing Brands
Choosing the right ecommerce platform is one of the most consequential decisions a growing business can make. When comparing Shopify vs. Shopify Plus, you are fundamentally deciding ...
Social Audio for Business: Is It Worth It?
At the start of COVID-19, lockdowns were still something of a shock. The world was changing quickly, and it seemed like we were swiftly entering a nightmarish ...
How to Set Up Cart Abandonment Emails That Convert
Nearly everyone has abandoned a cart, but few really think about it. When you put a few items in your cart and then change your mind for ...
What Does the iOS 14.5 Update Mean For Marketers?
If you’ve been keeping a finger on the pulse of the digital marketing space over the past few months, you’ve likely heard whispers about Apple’s latest iOS ...
Google Core Web Vitals Update June 2021: What Does the Page Experience Update Mean For You?
In late 2020, Google announced that it would be rolling out a new update to its Core Web Vitals metrics in May of 2021. The rollout has ...
How to Use Instagram Reels for Business
Last week, we took a look at TikTok, the new social media platform that’s been sweeping the nation and the world. With 800 million users on TikTok, ...
Should Your Business Be On TikTok?
TikTok’s rise to prominence has been nothing short of astounding. Although the social media platform was originally released in 2016, it was practically unheard of outside of ...
How to Increase Your Conversions With Better Email Sign-up Forms
There’s a whole lot of information out there about how to manage an email campaign. Whether it’s discussing how to write effective copy or explaining how to ...
How to Combine SEO and PPC Ads
An effective Shopify SEO and PPC strategy is the combined use of organic search optimization and paid advertising to maximize ecommerce visibility. SEO builds long-term, compounding traffic ...
How to Create Content for Each Stage of the Buyer’s Journey
One of the biggest mistakes that businesses make when developing a content program is treating all prospective buyers the same. As a result, many brands end up ...
What are Domain Authority and Page Authority?
Navigating the complex landscape of search engine optimization (SEO) often feels like learning a new language. Among the endless acronyms and proprietary scores, two metrics consistently dominate ...