How to Use Video to Increase Ecommerce Conversions
When people think of content marketing, they jump to SEO blog content. And that’s not necessarily a bad thing. SEO is still one of the most effective ...
Soda Insights
Check out our insights on design, Shopify, marketing, and the newest digital trends, or catch up on our latest studio news.
Does Your Website Need a Chatbot? A Quick Overview of Conversational Marketing
Quick survey: over the past year, if you’ve visited a website and instantly received a message in a chat box in the bottom right-hand corner, please raise ...
Best Social Media Sites for Business: How to Choose the Right Platform
A little over ten years ago, social media was something you used almost exclusively to connect with friends and family. It has become a multi-billion dollar industry ...
How to Use LinkedIn for Marketing
When most people talk about social media marketing, they’re thinking of two sites: Facebook and Instagram. Sometimes, Twitter gets thrown in the mix, and more recently, TikTok ...
Cause Marketing: What You Need to Know
When COVID-19 first struck and the world went into lockdown, people quickly became acquainted with a few words and phrases, like “unprecedented times,” “these uncertain times,” “here ...
Shopify vs. Shopify Plus: What’s the Difference?
If you’re involved with eCommerce, there’s a pretty good chance you’re either already using or planning to use Shopify. Indeed, 20% of all eCommerce sites across the ...
Social Audio for Business: Is It Worth It?
At the start of COVID-19, lockdowns were still something of a shock. The world was changing quickly, and it seemed like we were swiftly entering a nightmarish ...
How to Set Up Cart Abandonment Emails That Convert
Nearly everyone has abandoned a cart, but few really think about it. When you put a few items in your cart and then change your mind for ...
What Does the iOS 14.5 Update Mean For Marketers?
If you’ve been keeping a finger on the pulse of the digital marketing space over the past few months, you’ve likely heard whispers about Apple’s latest iOS ...
Google Core Web Vitals Update June 2021: What Does the Page Experience Update Mean For You?
In late 2020, Google announced that it would be rolling out a new update to its Core Web Vitals metrics in May of 2021. The rollout has ...
How to Use Instagram Reels for Business
Last week, we took a look at TikTok, the new social media platform that’s been sweeping the nation and the world. With 800 million users on TikTok, ...
Should Your Business Be On TikTok?
TikTok’s rise to prominence has been nothing short of astounding. Although the social media platform was originally released in 2016, it was practically unheard of outside of ...
