Should Your Business Be On TikTok?
TikTok’s rise to prominence has been nothing short of astounding. Although the social media platform was originally released in 2016, it was practically unheard of outside of ...
Soda Insights
Check out our insights on design, Shopify, marketing, and the newest digital trends, or catch up on our latest studio news.
How to Increase Your Conversions With Better Email Sign-up Forms
There’s a whole lot of information out there about how to manage an email campaign. Whether it’s discussing how to write effective copy or explaining how to ...
How to Combine SEO and PPC Ads
An effective Shopify SEO and PPC strategy is the combined use of organic search optimization and paid advertising to maximize ecommerce visibility. SEO builds long-term, compounding traffic ...
How to Create Content for Each Stage of the Buyer’s Journey
One of the biggest mistakes that businesses make when developing a content program is treating all prospective buyers the same. As a result, many brands end up ...
What are Domain Authority and Page Authority?
Navigating the complex landscape of search engine optimization (SEO) often feels like learning a new language. Among the endless acronyms and proprietary scores, two metrics consistently dominate ...
What Is On-Page SEO?
According to a recent study conducted by BrightEdge, a whopping 68% of all online experiences start with a search (PDF). Let that sink in for a second. ...
6 Email Marketing Tips for Small Business: How to Keep Email Fresh and Relevant
Email has endured the test of time. While new mediums, like social media, have sprung up over the past few decades, email still remains a dominant force ...
Clutch Recognizes Soda Web Media as a Top B2B Company in Georgia
The goal of website design is easy to nail down — create a platform that’s both realistic and impactful. It’s easier said than done. But with every ...
What Is An Email Drip Campaign? A Beginner’s Guide
There’s no doubt that email should be a part of almost any company’s marketing efforts. With ROIs as high as $44 for every $1 spent, email is ...
9 Reasons why CRM is a wise investment for your business
Hey there, before you sigh or mull about this frequently thrown around jargon: the CRM – here are a few interesting statistics: CRM implementation yields an average ...
5 Ways you can make your online content more accessible.
If you are wondering if accessibility is right for you, read Consider accessibility before you start a website redesign first. You may be thinking that our choice ...
Consider accessibility before you start a website redesign
Every day, people without disabilities go to work, shop, or meet with friends or family. We take our favorite mode of transportation: some of us take our ...