Shopify Winter ’26 Unveils a Smarter and More Scalable Future
If you felt a mix of excitement and maybe a little bit of panic when Shopify announced over 150 new features in its Winter ’26 Edition, you’re ...
Soda Insights
Check out our insights on design, Shopify, marketing, and the newest digital trends, or catch up on our latest studio news.
Website Heatmapping: Your Site’s Crystal Ball
Imagine you had a crystal ball that let you see exactly what your customers think when they visit your website. This magical orb could tell you precisely ...
Customer Value Optimization: A Beginner’s Guide
Jay Abraham, one of the top five executive coaches, according to Forbes, says that there are only three ways to grow a business. You can: Many businesses ...
Navigating Gmail and Yahoo Updates: Essential Guide for Shopify Store Owners
In the ever-evolving world of digital marketing, staying ahead of email service provider updates is crucial, especially for Shopify store owners aiming to maintain effective communication with ...
Beyond the Template: The Compelling Reasons to Hire Shopify Developers for Your Business
The e-commerce landscape has experienced explosive growth in recent years, fundamentally altering how businesses operate and consumers shop. Central to this transformation is Shopify, a leading e-commerce ...
Shopify Product Page Optimization That Converts
Generating traffic to your e-commerce store is only half the battle. Once visitors arrive, these pages must turn that hard-earned traffic into tangible revenue. Shopify product page ...
Shopify Homepage Checklist: Conversion Best Practices
The Ultimate Guide to Shopify Homepage Best Practices in 2025 In the highly competitive world of e-commerce, your digital storefront is the ultimate deciding factor between a ...
Soda Web Media has won an UpCity Best of Georgia Award!
We are thrilled to announce that Soda Web Media has been honored with the UpCity Best of Georgia Award! This prestigious recognition is a testament to our ...
Shopify Checkout Converts Up To 36% Better Than Other E-commerce Platforms
Driving traffic to your ecommerce store is only half the battle. If those hard-earned visitors abandon their carts at the final hurdle, your marketing budget is essentially ...
Is Upgrading to Shopify 2.0 the Right Move for Your Brand?
Shopify’s launch of their Online Store 2.0 has led to an influx of questions from brands: Should they transition from the traditional Shopify platform to the updated ...
Sustainable Ecommerce: 4 Tips for Eco-Friendly Operations
The ecommerce space has been on a rocket ship to the moon over the past few years. And that should come as no surprise. With Jeff Bezos ...
Shopify’s New One-Page Checkout
Ecommerce revenue is ultimately won or lost at the finish line. Even if you have a beautifully designed storefront and highly targeted marketing campaigns, a clunky purchasing ...