Shopify and ChatGPT: A Merchant’s Guide to Conversational Sales
For many Shopify store owners, the path from product discovery to purchase can feel too long. Shoppers find your products on new platforms, but each click required ...
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5 Lessons from Shopify’s Record-Breaking 2025 BFCM for Your Store
During the 2025 Black Friday Cyber Monday weekend, businesses on Shopify collectively sold an astounding $14.6 billion worth of products. It’s a huge number that makes for ...
Website Heatmapping: Your Site’s Crystal Ball
Imagine you had a crystal ball that let you see exactly what your customers think when they visit your website. This magical orb could tell you precisely ...
Customer Value Optimization: A Beginner’s Guide
Jay Abraham, one of the top five executive coaches, according to Forbes, says that there are only three ways to grow a business. You can: Many businesses ...
Navigating Gmail and Yahoo Updates: Essential Guide for Shopify Store Owners
In the ever-evolving world of digital marketing, staying ahead of email service provider updates is crucial, especially for Shopify store owners aiming to maintain effective communication with ...
Shopify Homepage Checklist: Conversion Best Practices
The Shopify homepage is akin to a storefront window. It should be meticulously curated to captivate a diverse range of visitors, guiding them seamlessly into your world ...
Sustainable Ecommerce: 4 Tips for Eco-Friendly Operations
The ecommerce space has been on a rocket ship to the moon over the past few years. And that should come as no surprise. With Jeff Bezos ...
How to Use Video to Increase Ecommerce Conversions
When people think of content marketing, they jump to SEO blog content. And that’s not necessarily a bad thing. SEO is still one of the most effective ...
Does Your Website Need a Chatbot? A Quick Overview of Conversational Marketing
Quick survey: over the past year, if you’ve visited a website and instantly received a message in a chat box in the bottom right-hand corner, please raise ...
Best Social Media Sites for Business: How to Choose the Right Platform
A little over ten years ago, social media was something you used almost exclusively to connect with friends and family. It has become a multi-billion dollar industry ...
How to Use LinkedIn for Marketing
When most people talk about social media marketing, they’re thinking of two sites: Facebook and Instagram. Sometimes, Twitter gets thrown in the mix, and more recently, TikTok ...
Cause Marketing: What You Need to Know
When COVID-19 first struck and the world went into lockdown, people quickly became acquainted with a few words and phrases, like “unprecedented times,” “these uncertain times,” “here ...